Endless social media feed - how the brain suffers from fast content

Modern neuroscientists are sounding the alarm: the habit of mindlessly scrolling through social networks can seriously affect the functioning of the brain. Constant consumption of fast materials on the Internet gradually undermines important cognitive functions.

Neurobiologists explain that the key role in this process is played by the habenula - a small but important area of ​​the brain responsible for motivation and decision-making. When a person is faced with the need to focus on something important, the habenula can suddenly "turn off" the desire to act. Instead of solving problems, the brain chooses the easy way - social media feeds, where you can immerse yourself in aimless scrolling.

Attempts to limit time on social networks often encounter active resistance from this area of ​​the brain, making the process of refusal painful. As a result, an addiction is formed that undermines the ability to concentrate and reduces internal motivation.

Scientists studying user behavior add that many people, including teenagers, spend up to eight hours a day on social networks. The most alarming thing is that they hardly remember what they saw. This phenomenon indicates memory problems and a deterioration in the ability to concentrate, provoked by an excessive amount of digital content.

According to experts, a way out of this trap is quite real. Doctors recommend reviewing your habits: spend more time on live communication with loved ones, walk in the fresh air, and reduce the share of entertainment content in the total time spent on the Internet to 20%.

According to research, the implementation of such simple steps helps not only to regain control over your life, but also to strengthen cognitive abilities. So, if you notice that social networks are absorbing your time, it's time to think about whether your brain is paying too high a price for this.